Kate01
For manufacturers and private brands

Pricing and competition analysis for manufacturers and private brands

See where your prices stand against the competition — per unit, not per sticker.

Cheaper than the A-brand on 44 products, more expensive on 34
demo
Brand Whey conc. Clear isolate Vegan blend Creatine Pre-workout
Myprotein A-brand
12 6 4 8 9
Bulk You
3 – 5 2 1
PhD
7 2 3 4 5
Grenade
4 – 2 2 3
Products per segment — where they stock and you don't.
Detail

Behind the numbers: matched, comparable products

Kate01 pairs products by price per 100 ml, 100 g or 100 pcs, inside categories it computes with AI. It doesn't matter which category the shop filed a product under — Kate01 reads the product descriptions.

1
MS-5 marketplace listing
ai-detected · WHEY PROTEIN · 1 KG · VANILLA
food
match96%
2
ProtiMax 80 EuroSupp
ai-detected · WHEY CONCENTRATE · 750 G
food
match93%
3
House Brand W retailer private label
ai-detected · WHEY PROTEIN · 1 KG
food
match90%
4
PB-Gold 5lb PowerBrands
ai-detected · WHEY BLEND · 2.27 KG
food
match91%
5
IsoPure store pharmacy chain
ai-detected · WHEY ISOLATE · 900 G
pharma
match88%
Industries

Every shelf has its own unit.

Supplements, toner, tires. Three different ways a price normalizes — and one system that handles all three with no per-category setup.

01

Food and supplements

Two packs of vitamin C. Different tablet counts, different active content per daily dose. Neither the sticker nor the price per tablet tells you which one is actually more expensive.

Vitamin C · brand A
90 tablets · 50 mg per daily dose
Pack price
€9.96
Per tablet
€0.11
Per 1 g of vitamin C
€2.21
vs
Vitamin C · brand B
100 tablets · 75 mg per daily dose
Pack price
€13.16
Per tablet
€0.13
Per 1 g of vitamin C
€1.75
what Kate01 sees

The €13.16 pack is dearer on the sticker and dearer per tablet. Per gram of actual vitamin C, though, the cheaper-looking one — at €9.96 — is 26 % more expensive. Kate01 prices per milligram of active ingredient, so it flips the order exactly where the order should flip.

You can't match a supplement by its name. You match it by what's inside.

A supplement is a blend of dozens of ingredients at different doses. Kate01 breaks every product down into its ingredients and daily doses, and takes as its counterpart the product it shares the largest part of the formula with — across brands and shops.

30 %
shared formula
in both · 9 of 20 ingredients
100 %
Vitamin B3
125 %
100 %
Vitamin B6
≠ pyridoxin HCl / P-5-P
357 %
500 %
Vitamin D3
500 %
50 %
Zinc
150 %
80 %
Selenium
182 %
75 %
Maca
75 %
167 %
Tribulus
83 %
125 %
Fenugreek
100 %
150 %
Shilajit
125 %
Vilgain only
133 %
Eleuthero
225 %
Saponins
33 %
Lion's mane
100 %
Pomegranate
BrainMax only
Vitamin B12
1 000 %
Folate (B9)
150 %
Ashwagandha
120 %
Boron
100 %
Vitamin A
60 %
Beef liver
59 %
Copper
30 %

Bar = daily dose against a reference: the EU reference intake for vitamins and minerals, the catalogue median for extracts. Bars stop at 400 %; the number is always exact. A real pair from the Czech market.

how Kate01 finds the counterpart
  1. 01 It reads every ingredient and its daily dose off the product page.
  2. 02 Doses are converted to common units and measured against a reference — so 500 mg of vitamin C doesn't drown out 50 µg of vitamin K2.
  3. 03 The counterpart is the product with the most dose in common. An ingredient only one of them has counts against the match.
  4. 04 The same ingredient in a different form (pyridoxine vs P-5-P) counts at half.
the trap in the name

Iron Man on the label, no iron in the formula. By name it would be paired with iron supplements. By composition it belongs with the men's complexes built on tribulus, maca and fenugreek.

The whole market, broken down by ingredient. You've never seen it like this.

One family of similar formulas: 20 B-complexes from 5 brands in 3 shops. Each row a product, each column an ingredient, the colour the daily dose. Kate01 breaks down every supplement in the catalogue this way and groups them by what's actually inside.

family · B-complex
Biotin (B7)
Choline
Inositol
Vitamin B1
Vitamin B12
Vitamin B2
Vitamin B3
Vitamin B5
Vitamin B6
Folate (B9)
PABA
Vitamin C
Alfalfa
Bilberry
Coenzyme Q10
Magnesium
Spirulina
Jarrow B-Right Complex 100 caps · natima.cz
Jarrow B-Right 100 caps · brainmarket.cz
NOW B-100 Complex SR 100 tabs · natima.cz
NOW B-50 Complex 100 caps · natima.cz
NOW B-50 Complex 100 tabs · natima.cz
NOW B-50 Complex 250 caps · natima.cz
NOW B-50 Complex 250 tabs · natima.cz
NOW B-100 Complex 100 caps · brainmarket.cz
NOW B-50 Complex 100 caps · brainmarket.cz
NOW B-50 100 caps · gymbeam.cz
Solgar B-Complex 100 100 tabs · natima.cz
Solgar B-Complex 100 50 caps · natima.cz
Solgar B-Complex 50 100 caps · natima.cz
Solgar B-Complex 50 250 caps · natima.cz
Swanson Balance B-100 100 caps · natima.cz
Swanson Balance B-50 100 caps · natima.cz
Swanson Super Stress B + C 100 caps · natima.cz
Viridian High Twelve 90 caps · brainmarket.cz
Viridian High Two 90 caps · brainmarket.cz
Viridian Co-enzyme B 30 caps · brainmarket.cz
10 % 1 000 % daily dose against a reference
what Kate01 sees

At a glance: who sells a B-50 and who a B-100, who adds vitamin C or PABA — and that the same NOW B-50 sits in three shops. None of it has to be read off labels — Kate01 reads it for you, across the whole catalogue.

02

Toner and cartridges

An alternative cartridge sells against the original it replaces. The rule is simple: be 50 % cheaper than the original. Kate01 holds it on every SKU.

one group
Original (OEM)
Compatible
Your brand

One group holds every cartridge for the same printer — original, compatible and your own brand. The printer decides, not the product name.

rule your brand = 0.50 × original
tolerance: ±5 pp
Product Original Target Your price Off target
C-EXV21 magenta
Canon iR C2880 · 14 000
€16.48 €8.24 €71.16 +764 %
TK-120 black
Kyocera FS-1030D · 7 200
€15.88 €7.94 €67.28 +747 %
TK-3130 black
Kyocera FS-4200 · 25 000
€91.92 €45.96 €45.16 −2 %
CRG-718 black
Canon LBP7200 · 3 400
€77.72 €38.86 €37.96 −2 %
The other 47 SKUs sit inside the band.
03

Tires

A new own brand goes up against the established premium one. The rule: 10 % cheaper than Michelin at the same size and index.

matched pair
Michelin
205/55 R16
Your brand
205/55 R16

Matched on size, speed index and season. Compared per item — a tire sells by the piece, not by the gram.

rule your brand = 0.90 × Michelin
tolerance: ±3 pp
Size Michelin Target Your price Off target
235/60 R18 107W
CrossClimate 2 · SUV
€219.60 €197.64 €215.60 +9 %
225/45 R17 94W
Pilot Sport 4 · summer
€167.60 €150.84 €163.60 +8 %
195/65 R15 91T
Alpin 6 · winter
€87.60 €78.84 €77.96 −1 %
205/55 R16 91V
Primacy 4 · summer
€115.60 €104.04 €101.60 −2 %
The other 112 sizes sit inside the band.
Who it's for

Built for the three people who decide price and range.

Pricing manager

Prices compared per unit, not per pack

For every product, where it sits against comparable competition — per gram, millilitre or item. And which products fall outside the pricing rule you set yourself.

Expansion manager

You know the new market before you enter it

Who already sells there, what they carry and at what price. The price level of a whole category in a market where you don't yet have a single product — and the gaps nobody has taken.

Private Label manager

The price gap to your A-brand won't slip past you

Your price against the A-brand was set once. It moves every time they do. Kate01 keeps that gap in front of you — and shows the ranges the competition covers and you don't.

Book a demo

See your competitive set in 24 hours.

No catalog upload required to start