The simplest way to compare your brand with the competition.
| Brand | Whey conc. | Clear isolate | Vegan blend | Creatine | Pre-workout |
|---|---|---|---|---|---|
|
Myprotein
A-brand
|
12 | 6 | 4 | 8 | 9 |
|
Bulk
You
|
3 | – | 5 | 2 | 1 |
|
PhD
|
7 | 2 | 3 | 4 | 5 |
|
Grenade
|
4 | – | 2 | 2 | 3 |
Kate01 pairs products by price per 100 ml, 100 g or 100 pcs, inside categories it computes with AI. It doesn't matter which category the shop filed a product under — Kate01 reads the product descriptions.
“MS-5” is a 900 g whey protein. Keyword search will never know that. Kate01 reads each product the way a shopper does — ingredients, format, use — not its SKU.
Alternatives ship in other weights, volumes, pack counts and formats. Kate01 normalizes across all of them so you compare like for like, not label for label.
Kate01 sorts every brand's products into the same segments — segments it computes itself, because no two shops shelve alike. Those are the grid's columns, and it's why a rival with a spreadsheet can't build this. Food, pharma, drugstore — one engine, no per-category setup.
Your price against the A-brand was set once. It moves every time they do. Kate01 keeps that gap in front of you — across every segment, every week.
Every one of your brands beside its A-brand, every segment, assortment and price side by side — the range review you can't build by hand.
Kate01 grew out of experience with today's pricing & monitoring tools. They predate AI, so they can only match products 1:1 by EAN barcode. We built Kate01 from the ground up. Thanks to AI it understands products and sorts them into the categories the way you want to see them. It reads unit prices completely naturally. It's simply a new generation of marketing tool for brands.